E3S Web Conf.
Volume 257, 20215th International Workshop on Advances in Energy Science and Environment Engineering (AESEE 2021)
|Number of page(s)||7|
|Section||Research on Energy Consumption and Energy Industry Benefit|
|Published online||12 May 2021|
Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior
. Beijing University of Agriculture, Beijing, 102206, China
Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterprises. Based on the literature research of consumer satisfaction and fresh e-commerce repeat purchase behavior, through the investigation of online shopping experience of consumers using fresh e-commerce and empirical research on the relationship between consumer satisfaction and fresh e-commerce repeat purchase, this paper puts forward some suggestions to improve consumer satisfaction and increase fresh e-commerce repeat purchase rate.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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