| Issue |
E3S Web Conf.
Volume 257, 2021
5th International Workshop on Advances in Energy Science and Environment Engineering (AESEE 2021)
|
|
|---|---|---|
| Article Number | 02074 | |
| Number of page(s) | 7 | |
| Section | Research on Energy Consumption and Energy Industry Benefit | |
| DOI | https://doi.org/10.1051/e3sconf/202125702074 | |
| Published online | 12 May 2021 | |
Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior
. Beijing University of Agriculture, Beijing, 102206, China
Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterprises. Based on the literature research of consumer satisfaction and fresh e-commerce repeat purchase behavior, through the investigation of online shopping experience of consumers using fresh e-commerce and empirical research on the relationship between consumer satisfaction and fresh e-commerce repeat purchase, this paper puts forward some suggestions to improve consumer satisfaction and increase fresh e-commerce repeat purchase rate.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.