E3S Web Conf.
Volume 258, 2021Ural Environmental Science Forum “Sustainable Development of Industrial Region” (UESF-2021)
|Number of page(s)||14|
|Section||Environmental Planning and Economic|
|Published online||20 May 2021|
Commodity distribution in the context of post-COVID deformation of the consumer base of the industry market
Rostov State Transport University, 2, The Square of the Rostov Rifle Regiment of the People’s Militia, 344038, Rostov-on - Don, Russia
* Corresponding author: email@example.com
The scientific paper is devoted to the analysis of problems and ways of sales system development in the conditions of deformation of commodity distribution of large manufacturers of vibro-pressed products in the market of the Russian south. The result of the study is the scientific and practical substantiation of decisions to rebalance sales channels in the face of a continuous increase in demand constraints and destabilization of the consumer base of the industry market. The authors outline the limits and specifics of the directed competitive transformation of modern sales systems of large brand suppliers of paving slabs and concrete products against the backdrop of a disruptive growth in the supply of cheap products, as well as the continuous flow of a part of consumer demand to the lower sectors of the market. This made it possible to form a strategic vector for improving the performance of modern distribution systems, the macro-factor of the imbalance of which in 2019-2020 was the chronic deformation of the market consumer base, which disrupts market stability and the potential for competitive differentiation of the product offer in the field of large-scale production of vibro-pressed products in the south of Russia.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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