Commodity distribution in the context of post-COVID deformation of the consumer base of the industry market

Rostov State Transport University, 2, The Square of the Rostov Rifle Regiment of the People’s Militia, 344038, Rostov-on - Don, Russia

^* Corresponding author: mihailuk.m@gmail.com

Abstract

The scientific paper is devoted to the analysis of problems and ways of sales system development in the conditions of deformation of commodity distribution of large manufacturers of vibro-pressed products in the market of the Russian south. The result of the study is the scientific and practical substantiation of decisions to rebalance sales channels in the face of a continuous increase in demand constraints and destabilization of the consumer base of the industry market. The authors outline the limits and specifics of the directed competitive transformation of modern sales systems of large brand suppliers of paving slabs and concrete products against the backdrop of a disruptive growth in the supply of cheap products, as well as the continuous flow of a part of consumer demand to the lower sectors of the market. This made it possible to form a strategic vector for improving the performance of modern distribution systems, the macro-factor of the imbalance of which in 2019-2020 was the chronic deformation of the market consumer base, which disrupts market stability and the potential for competitive differentiation of the product offer in the field of large-scale production of vibro-pressed products in the south of Russia.