Models of “joint consumption economy” in agro-industrial sector: approaches to development

¹ Moscow Pedagogical State University, Malaya Pirogovskaya str., 1/1, Moscow, 119571, Russia
² Don State Technical University, Gagarina sq., 1, Rostov-on-Don, 344003, Russia

^* Corresponding author: ed.platonova@mpgu.su

Abstract

The aim of the article is to analyze the models of the joint consumption economy from the point of view of finding the applicability of such models in the agro-industrial sector of the economy as tools to increase its efficiency and competitiveness. The authors have described the models of joint consumption economy based on the analysis of the differences between the definitions of “joint consumption economy" and "sharing economy» in the works of researchers. Authors allocate the assets-based, service and financial models of joint consumption economy. The study shows that in the Russian agro-industrial sector there are certain reserves for increasing its efficiency and competitiveness while creating the favorable conditions by State for the continuation of the implementation of the models of joint consumption economy in the near future. These conditions should become the object of further research, as well as the choice of the most appropriate business models for the domestic agro-industrial sector.