E3S Web Conf.
Volume 273, 2021XIV International Scientific and Practical Conference “State and Prospects for the Development of Agribusiness - INTERAGROMASH 2021”
|Number of page(s)||9|
|Section||Agricultural Management and Environmental Economics|
|Published online||22 June 2021|
Application issues of spatial interaction marketing in the regional agribusiness sustainable development
1 Don State Technical University, Gagarin Square, 1, Rostov-on-Don, 344003, Russia
2 Rostov State Economic University, per. Ostrovsky, 62, Rostov-on-Don, 344000, Russia
3 Russian State University of Tourism and Service, Pushkinsky District, dp Cherkizovo, st. Home, 99, 141221, Moscow Region, Russia
* Corresponding author: email@example.com
The purpose of the research is the defining the role of spatial interaction marketing in agribusiness sustainable development in the framework of the general focus on the positively evolved regional economy. We relied on a meaningful analysis of literature sources, expert opinions representing the value guidelines of the concept of sustainable development, changes in marketing theory, social attitudes that characterize the success of business relationships and the essence of the concept of marketing of spatial interaction. We have examined the points of view on ongoing initiatives in terms of the agribusiness projects development in a number of Russian regions. The following methods were used: analysis of the content of literary sources, expert opinions, analogies, meaningful and comparative analysis, synthesis of the data obtained in obtaining conclusions. An important result is the substantiation of the approach to the fact that changes that take into account modern targets for the positive evolution of the territory and its agribusiness sustainable sector are in the pool of solutions for the spatial interaction marketing, practical implementation of which will take into account, along with economic, social and environmental effects, that will give impetus to the necessary transformations for the sake of common interests.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.