E3S Web Conf.
Volume 273, 2021XIV International Scientific and Practical Conference “State and Prospects for the Development of Agribusiness - INTERAGROMASH 2021”
|Number of page(s)||11|
|Section||Environmental Education and Training of Ecologists|
|Published online||22 June 2021|
The discrediting strategy in the pre-election political discourse (based on the example of debates between Donald Trump and Joe Biden)
Southern Federal University, 344000, Rostov-on-Don, Russia
* Corresponding author: firstname.lastname@example.org
Speech manipulation in the pre-election discourse aims to influence the audience in order to increase the number of the electorate and present their political activities in a more favorable way. This article is devoted to the study of ways to achieve this goal using strategies of self-presentation and discrediting. It is known that the political struggle for power at the stage of debate is carried out mainly through a strategy of discrediting. The task of belittling the opponent's status comes to the fore. Such activity involves a set of certain tactics that help to implement it: from the most common tactics of accusation and ridicule to less frequent tactics of exaggeration and unproven undermining of authority. This analysis demonstrates the variety of tactics used by Donald Trump and Joe Biden in the 2020 political debate as part of a discrediting strategy. The result of the study showed that politicians resort more to tactics of open speech influence, which takes place in offhand speech. In addition, the efficiency of the strategy of discrediting in political discourse was revealed.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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