Strategy for the development of agricultural enterprises

¹ State University of Management, 99, Ryazan Ave., 109542, Moscow, Russia
² Financial University under the Government of the Russian Federation, 49, Leningradsky prosp., 125993, Moscow, Russia
³ Rostov State Economic University (RINH), 69, Bolshaya Sadovaya Street, 344002, Rostov-on-Don, Russia
⁴ Don State Technical University, 1, Gagarin Sq., 344003, Rostov-on-Don, Russia
⁵ Russian University of Economics named after G. V. Plekhanov, 36, Stremyanny Lane, 117997, Moscow, Russia

^* Corresponding author: katrin.alpatova@mail.ru

Abstract

The article is a development of a variation of the methodology for developing a strategy for the development of an enterprise in the field of agribusiness. The strategic development line for an agribusiness enterprise is based on a detailed analysis of the external environment and a comparison of the strengths and weaknesses of the potential of the internal environment, but the emphasis in the development strategy, unified for all agribusiness enterprises in Russia, should be uniform, as the results of this work show. Many agribusiness enterprises are not able to use a development strategy, due to the fact that they have a weak internal potential that does not allow them to realize the opportunities provided to them by a favorable external environment. An agribusiness that is in a different position, in order to use all the benefits available to enterprises that use the traditional approach in forming a development strategy, must first use a comprehensive analysis. Agromarketing is singled out as the main direction aimed at strengthening and developing the internal environment of the agribusiness organization. Agromarketing, based on the principles of customer orientation, realizing all the needs and requirements of a potential consumer of agricultural products.