Monitoring Consumer Behaviour in the Food Market in the Krasnoyarsk Region of Russia

Krasnoyarsk State Agrarian University, Krasnoyarsk, Russia

^* Corresponding author: tutor.eng@yandex.ru

Abstract

The article analyses the situation on the food market of the Krasnoyarsk region in Russia, in order to identify the factors that have the most significant impact on the behaviour of buyers. The results of marketing research conducted on the food market are also presented. The study analyses such indicators as people’s attitude to certain food products, what place in their budget is occupied by the purchase of food products, how they are satisfied with the range of products presented, what forms of trade people are preferred and why. It was also necessary to identify their assessment of the quality of products, find out how their financial situation changes and how it affects the purchase of food products, whether they feel protected in the food market, how they relate to certain producers, on what grounds they give their preference, what they think about the service and convenience of purchasing products in the food market. The analysis of these factors allows us to identify trends in the development of the food market and make timely recommendations for its further development.