Issue |
E3S Web Conf.
Volume 291, 2021
IV International Scientific and Practical Conference “Sustainable Development and Green Growth on the Innovation Management Platform” (SDGG 2021)
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Article Number | 05046 | |
Number of page(s) | 7 | |
Section | Creation of Conditions for the Harmonious Development of Personality: Culture, Education, Developing Leisure, Tourism | |
DOI | https://doi.org/10.1051/e3sconf/202129105046 | |
Published online | 19 July 2021 |
Socialization of educational services online marketing in the context of personality harmonization
Ural State University of Economics, 620144 Yekaterinburg, Russia
* Corresponding author: nadin1325x@yandex.ru
The harmonious development of personality in modern conditions is largely associated with the socialization of educational services based on Internet marketing technologies. The gist of this article is devoted to the search for effective methods of promoting educational services on the Internet in order to attract the target audience and increase the effectiveness of marketing activities. The activities of the subjects of the education market are not only commercial in nature, but also have a high social purpose - the preservation and development of the intellectual potential of the nation. All these factors require a high level of corporate social responsibility from educational institutions. The scientific article presents an algorithm for developing an Internet marketing program in the field of promoting educational services of a training center, a feature of which is the socialization of processes focused on the availability of target markets and providing them with maximum information on obtaining educational services. The dedicated tools allow you to increase the level of competitiveness in the markets of educational services and ensure communication with external and internal users. In accordance with this, the authors have identified the most effective advertising sites, taking into account the analysis of consumers, their preferences and interests. Based on the results of the study, a promotion program was developed and the economic efficiency of the proposed measures was assessed.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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