Cultivation of College Students’ Low-Carbon Consumption Behaviours based on Mobile Education: A Behavioural View

¹ Civil and Commercial Law School, Southwest University of Political Science and Law, Chongqing 401120, China
² Business School, Southwest University of Political Science and Law, Chongqing 401120, China

^* Corresponding author: 20878872@qq.com

Abstract

With the increasing emphasis on sustainable development, low-carbon education has become an important work in colleges, emphasizing the practice of low-carbon life and letting students know that low-carbon is a good living habit. Under this guidance, the ideological and political workers in colleges need to combine education with low-carbon background, cultivate and develop their life planning, direction and values, which is of great and long-term significance to improve the living environment quality, moral quality and social responsibility of college students. We attempt to use the theory of behavioural science, starting from professor Fogg’s behaviour model, with the convenience of digital tools in the internet era, focusing on the motivation improvement, difficulty reduction and trigger factors of low-carbon consumption of college students, to explore the path of using mobile education to do a good job in low-carbon education, hoping to provide innovative education methods and useful suggestions for ideological and political education in colleges.