Empirical Study on the Degree of Coupling Coordination Between Ice-snow Tourism and Cultural Industry Integration ——Take Harbin as An Example

School of Finance and public administration, Harbin University of Commerce, Harbin, Heilongjiang 150028

^* Zhang Xiaofeng: zhxf928@163.com

Abstract

Harbin is the capital of Heilongjiang Province in China, the ice-snow tourism industry develops rapidly. How to integrate with the cultural industry and cultivate a new growth point of Harbin is a hot research area. Harbin culture and tourism industry has a good foundation, the development of industry integration accelerates and infrastructure is increasingly perfect. However, it also faces some practical problems, such as the lack of the depth of industrial resources exploitation and utilization efficiency, the low integration degree of ice-snow tourism and cultural industry chain, and the lack of cultural products of high-end music and painting leisure tourism. Build a coupling and coordination model and have a empirical analysis of the degree of coupling coordination between Harbin's ice-snow tourism and cultural industry integration, the conclusion is that the coupling coordination is low and the development of cultural industry lags behind.