Benefits of the on-line healthcare services

¹ Stanisław Staszic University of Applied Sciences in Piła, Department of Economics, 64-920 Piła, Poland
² Maria Curie-Sklodowska University in Lublin, Department of Marketing, 20-031 Lublin, Poland

^* Corresponding author: viktoria.vovk@puss.pila.pl

Abstract

A business model is a key tool for companies and their employees to achieve market success. It can be used by healthcare providers, though this is not a common practice. While the number of publications about business models is growing, there is no universal description of a model which can be used by hospitals. The purpose of this article is to present a new business model on the healthcare market, launching of which will be accompanied by an adjustment of the value linkage and aims to generate a sustainable competitive advantage. This proposal for a business model is based on the analysis of business models available in the literature for healthcare providers and of business models for service companies. The business model proposed serves as a main key to achieving market success by entities and their employees. The healthcare providers delivering medical services through digital technologies improve communication between doctors and patients, employees of the healthcare services and stakeholders. These technologies increase patients’ quality of life and have a special meaning to increase their overall health. The digital business model provides increased values to the patients which manifests itself in service reliability information and customer focus.