E3S Web Conf.
Volume 307, 2021International Interdisciplinary Scientific Conference “Digitalisation and Sustainability for Development Management: Economic, Social, and Ecological Aspects” 2021
|Number of page(s)||14|
|Section||Environmental Aspects of Sustainable Development in the Digital Economy|
|Published online||22 September 2021|
The company’s innovation development and marketing communication as a driver of the country’s macroeconomic stability: A quantitative analysis of tendencies
1 Sumy State University, Department of Marketing, Rimsky Korsakov str. 2, 40000 Sumy, Ukraine
2 Sumy State University, Department of Marketing, Rimsky Korsakov str. 2, 40000 Sumy, Ukraine
3 Sumy State University, Department of Marketing, Rimsky Korsakov str. 2, 40000 Sumy, Ukraine
4 Kharkiv National University of Internal Affairs, Faculty No. 1, L. Landau Avenue, 27, 61000 Kharkiv, Ukraine
* Corresponding author: firstname.lastname@example.org
The work aims to analyse the activities of business structures in the issue of quantitative analysis of communication policy, as quantitative is more common and allows assessing the various aspects of communication policy of an enterprise in quantitative units. The tendency formed in conducting the communication policy of business structures is a natural change of the process in a certain time series. The paper graphically presents the relationship among the fundamental aspects of trend formation: time, place, and action. The study allows each promising trend selected from the previous stage of communication policy analysis to assess the success of the factors contributing to the speed of its spread to build input data for grouping trends that will further form promising areas of innovative development of industrial enterprises.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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