E3S Web Conf.
Volume 309, 20213rd International Conference on Design and Manufacturing Aspects for Sustainable Energy (ICMED-ICMPC 2021)
|Number of page(s)||4|
|Published online||07 October 2021|
Exploring the factors affecting purchase intention towards green packaged products of Indian consumers
School of Business Studies, Sharda University, Greater Noida, U.P. India
Today, sustainable packaging has become an important way towards achieving the sustainable development by protecting the environment. This paper is an attempt to investigate the factors which affect the intention of Indian consumers towards green packaging, a packaging which is not harmful to the environment. This study considers three factors/ variables namely environmental concern, attitude towards green packaging and willingness to pay as independent variables and purchase intention of consumers towards green packaged products as dependent variable. The data have been collected from 111 respondents and have been analysed by using SPSS software. The correlation and regression analysis were performed to reach the conclusion that which factor affects how much towards consumers’ purchase intention of green packaged products. Findings of this study demonstrated that all the three variables (environmental concern, attitude towards green packaged products and willingness to pay) have a positive effect on the dependent variable (consumers’ intention towards green packaged products).
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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