E3S Web Conf.
Volume 317, 2021The 6th International Conference on Energy, Environment, Epidemiology, and Information System (ICENIS 2021)
|Number of page(s)||9|
|Section||Information System Management and Environment|
|Published online||05 November 2021|
An Evaluation of E-Money’s Growth, Barriers, and Challenges to Build Green Finance on Post-Covid Era
1 Faculty of Islamic Economics and Business IAIN Salatiga, Indonesia
2 Faculty of Islamic Economics and Business IAIN Salatiga, Indonesia
3 Kuliyyah of Economic and Management Science, International Islamic University Malaysia
4 Faculty of Islamic Economics and Business IAIN Surakarta, Indonesia
5 Faculty of Islamic Economics and Business IAIN Salatiga, Indonesia
* Corresponding author: email@example.com
Since paper money is one of the Covid-19 transmission media, a touchless alternative is needed. Electronic money (e-money) is the best alternative. This study analyzes the growth, barriers, and challenges of e-money as a new means of payment in Indonesia by raising an empirical study on the millennial generation. Data was collected through interviews with the managers of e-money issuer companies and 18 millennial e-money customers. Using qualitative methods, this research concludes that the strategy for developing e-money is to create innovations that can make it safer for users to meet their daily needs in the post-covid era. Increased promos and cashback at merchants who have collaborated with products issued is also the most favourite development strategy for customers. E-money customers face obstacles faced by e-money customers include safety issues, limited merchants, unstable provider networks, and socio-cultural factors (the habit of using conventional cash payment methods). The challenge that e-money issuers face is competitors of similar products. Millennial Indonesia is an emerging market for e-money, and this study is the first qualitative study to bring together the topics of e-money, millennials, and green finance.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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