Characteristics and peculiarities of marketing and logistics in the management of small and medium-sized enterprises

Department "Industrial Management", Technical university of Varna, 9000 Varna, Bulgaria

^* Corresponding author: m.mehmedov@tu-varna.bg

Abstract

The article is devoted to the costs of small and medium-sized businesses in the global economic conditions. The entire article is about examining and evaluating the processes of marketing and logistics management in small and medium-sized enterprises, determining the potential for marketing and logistics processes of these business entities and evaluating the degree of influence of your activity on the economic situation. The authors examine the key objectives of marketing and logistics in small and medium-sized enterprises and ways to promote the business inexpensively. Small and medium-sized companies play the role of the basis of the market economy, connecting all its links, but unfortunately, the activity of small and medium-sized businesses is associated with a number of problems that significantly complicate their activities. These problems are discussed in the article and the practice for solving them is indicated.