Marketing and logistics – two sides of customer/consumer satisfaction

Department "Industrial Management", Technical University, Varna, Bulgaria

^* Corresponding author: m.mehmedov@tu-varna.bg

Abstract

Marketing and logistics are closely linked and represent a single complex that contributes to meeting needs. The marketing component is focused on determining the need itself, so what consumers want, and the logistics component gives an answer to the question of how the consumer will receive the desired product, and with minimal costs, in a convenient place and at the right time. The main tasks that marketing is designed to solve are: a detailed analysis of needs, an analysis of the market situation, the development of products that the consumer currently needs, the development of strategies for behavior in the market, the development of communications. And logistics should ensure the lowest costs for the delivery of goods and determine at what expense and at what stages these costs can be reduced. Thus, the joint integrated use of marketing and logistics will make the process of product distribution more efficient, which will help to receive higher revenues. In this article, the task is to make a study of the places of marketing and logistics in the enterprise management system and the interrelationship between them, analyzing the connections between the elements of the two activities. In the article, 5 conclusions are made, which give an opinion on the joint integration of the two elements in this management system.