Success Factors of Electric Vehicle Commercialization: A Literature Review

Department of Industrial and Systems Engineering Institut Teknologi Sepuluh Nopember Surabaya, Indonesia

^* 7010221017@mhs.its.ac.id
^† gunarta@itsteknosains.co.id
^‡ putu.karningsih@gmail.com

Abstract

The sales growth of motorcycles in Indonesia is increasing. It has reached 120 million units in 2022. It shows that the automotive industry in Indonesia has very high economic potential. However, the increasing number of vehicles can cause new problems related to the environment. Most motorized vehicles in Indonesia use non-renewable energy, such as fossil fuels. Since fossil fuels have a negative impact on the environment, electric-powered vehicles are introduced. Local Indonesian manufacturers have had electric motorbikes since 2018. However, the number of sales of electric motorbikes in Indonesia is still far from the target set by the Government. One obstacle in achieving electric motorcycles' sales target is readiness for product commercialization. Multiple factors influence the success of product commercialization. Indonesia's ability to manufacture and sell products of interest to the public plays an essential role in the success of the commercialization of electric motorbikes. The right commercialization strategy can encourage local electric motorcycle manufacturers to compete with non-local producers. Therefore, this study aims to explore future research opportunities related to success factors and obstacles to the commercialization of electric motorcycles. The survey results show that fuel cells, batteries, energy storage systems, charging infrastructure, durability, cost, and innovation are often discussed in previous studies related to commercialization.