| Issue |
E3S Web of Conf.
Volume 402, 2023
International Scientific Siberian Transport Forum - TransSiberia 2023
|
|
|---|---|---|
| Article Number | 08027 | |
| Number of page(s) | 15 | |
| Section | Sustainable Transport Economics and Policy | |
| DOI | https://doi.org/10.1051/e3sconf/202340208027 | |
| Published online | 19 July 2023 | |
The relationship between service quality and insurance usage
College of Business Administration, Imam Abdulrahman Bin Faisal University, Dammam, Saudi Arabia
* Corresponding author: mazaldossary@iau.edu.sa
The study aims to explain the impact of service quality on customer loyalty, satisfaction, and switching behaviors for insurance companies in Saudi Arabia. The study used the descriptive research approach. The questionnaire was developed with the help of reliable and validated constructs taken from earlier studies for service quality, customer loyalty, customer satisfaction, customer switching. Stratified sampling method was used to collect the data (N = 211). The results indicate that service quality has a statistically significant impact on customer loyalty and satisfaction for insurance companies in Saudi Arabia.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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