| Issue |
E3S Web Conf.
Volume 419, 2023
V International Scientific Forum on Computer and Energy Sciences (WFCES 2023)
|
|
|---|---|---|
| Article Number | 03006 | |
| Number of page(s) | 4 | |
| Section | Agricultural Sciences and the Environment | |
| DOI | https://doi.org/10.1051/e3sconf/202341903006 | |
| Published online | 25 August 2023 | |
Environmental marketing: harnessing consumer influence to save the environment in sustainable development
Ural State University of Economics, Yekaterinburg, Russia
* Corresponding author: e.s.kulikova@mail.ru
This article explores the potential of environmental marketing as a means to promote sustainable consumption and contribute to the preservation of the environment. By analyzing the relevance of this approach, examining the existing literature, and presenting a new study, we aim to provide valuable insights into the effectiveness of environmental marketing strategies. We will discuss the implications of our results and suggest possible avenues for further research, ultimately offering a comprehensive understanding of how environmental marketing can contribute to a more sustainable future for both businesses and consumers.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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