Directions for transforming enterprise business models by implementing sustainable digital economy

Don State Technical University, 344000 Rostov-on-Don, Russia

^* Corresponding author: jjmedvet@yandex.ru

Abstract

Enterprise business models are the object of research in a wide range of economic and management sciences. The value proposition as well as the position in the network of values determine the perceived available options for the transformation of the business model in the context of digitalisation. The aim of the article is to investigate the possible directions of transformation of business models of enterprises under the actualisation of the concept of sustainable development in the digital economy. In order to realize this objective, we analyzed the relevant conceptual and empirical articles, as well as information obtained from extensive empirical research on the conditions of sustainable development of enterprises and changes in consumer values within the framework of the theoretical component. The hypothesis of the study is based on the fact that changes in the values of stakeholders, primarily consumers, determine the transformation of business models. Identifying changes in consumer values in the context of new opportunities to address environmental and social issues provided by digital technologies has allowed us to propose directions for transforming the logic of value creation in business models: transformation of business model components, changes in customization, changes in format management.