Increasing the competitiveness of business ecosystems by identifying the social values of the regional community

Don State Technical University, 344000 Rostov-on-Don, Russia

^* Corresponding author: jjmedvet@yandex.ru

Abstract

The focus of the article is on the formation and use by the participants of business ecosystems of new approaches to increase their competitiveness. The purpose of the study is to substantiate the complex of creative factors to increase the competitiveness of business ecosystems. The motivation for the research is to improve the quality of goods and services for consumers by examining the structural elements of business ecosystems as innovative participants in the economy. The design and methods of research include a logical sequence of presentation of the material on the basis of a questionnaire. To achieve this goal, within the framework of the theoretical component, we analyzed relevant conceptual and empirical articles, as well as information obtained as a result of large-scale empirical studies of the conditions of ecosystem development and changes in consumer values. The main conclusions are that the intensification of competition in the market due to the emergence of new economic agents in the form of business ecosystems, causes the need to search for creative factors of competitiveness. Such, in our opinion, are the social values of the members of modern society, formed under the influence of the leading trends in consumer behavior. The practical and managerial implications of the study are to increase the level of competitiveness of participants in business ecosystems functioning to increase the level of consumer satisfaction. As a result of studying and synchronizing the social values of the modern regional community, the actual values of potential consumers have been identified, which allows us to form a strategy for the development of business ecosystems, taking into account the result obtained.