Analysis of Consumer Reuse Intention for Digital Healthcare Application Using The Extended TAM Approach

¹ Executive in Strategic Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480
² Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480
³ Management Department, BINUS Business School Doctor of Research in Management, Bina Nusantara University, Jakarta, Indonesia 11480

^* Corresponding author: dtamara@binus.edu

Abstract

The technological disruption and conventional health services that required consumers to meet directly with health practitioners can now be accelerated through health service technology known as digital healthcare applications. In Indonesia, the use of digital healthcare applications increased rapidly when the Covid-19 pandemic hit the world. Therefore, the conventional health care service no longer suits the current market of health care. This study aimed to examine the factors in determining their influence on consumer reuse intentions in using digital healthcare applications. The methodology used is a quantitative method, with data collected by an electronic survey of customers using health care applications. Data is analyzed using SEM PLS. The finding showed that perceived usefulness, trust, privacy, and PEOU have and provide a positive influence on re-usage intention in reusing digital healthcare applications. However, this study did not test the mediation or moderation of the variables. Therefore, external variables limited to trust and privacy need to be explored further so that other external variables that might affect the use of digital healthcare applications can be obtained.