| Issue |
E3S Web Conf.
Volume 426, 2023
The 5th International Conference of Biospheric Harmony Advanced Research (ICOBAR 2023)
|
|
|---|---|---|
| Article Number | 02018 | |
| Number of page(s) | 5 | |
| Section | Innovative Management and Sustainable Society | |
| DOI | https://doi.org/10.1051/e3sconf/202342602018 | |
| Published online | 15 September 2023 | |
Effect of Payment Gateways towards Online Shopping Behavior in SME in Indonesia
1 BINUS Entrepreneuship Center, Industrial Engineering Department, 11480 Bina Nusantara University, Jakarta, Indonesia
2 BINUS Entrepreneuship Center, Management Department, 11480 Bina Nusantara University, Jakarta, Indonesia
3 Character Building Development Center, Computer Science Department, 11480 Bina Nusantara University, Jakarta, Indonesia
* Corresponding author: isanawikrama@binus.ac.id
This study aims to examine the relationship between trust, types of payment methods, perceived usefulness, and convenience to the people’s purchase intention and whether that affect people’s online shopping behavior in SMEs in Indonesia—types of payment methods. Data were collected from 205 respondents in Indonesia using purposive sampling. Path Analysis was used in this study, and the results showed that Perceived Usefulness has a strong, unidirectional positive influence and significant effects on the Purchase Intention of payment gateway users but is not significant to Online Shopping Behavior. Convenience variables have a strong, unidirectional positive influence and significantly affect Purchase Intention and Online Shopping Behavior of payment gateway users in Indonesia.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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