User’s awareness of personal data leakage in E-commerce application

¹ School of Information Systems, Bina Nusantara University, Jakarta, 11480, Indonesia
² Graduate School of Business Universiti Sains Malaysia Penang, Malaysia

^* Corresponding author: anderesgui@binus.edu

Abstract

Our daily lives now involve e-commerce, and because of how convenient it is to use them, e-commerce apps are becoming more and more common. Accessibility and convenience do, however, come with concerns about personal data leakage. The term “personal data leakage” refers to the unlawful sharing of personal information that can be utilized for negative purposes like fraud or identity theft. This paper is aimed at investigating the awareness of personal data leakage among users of e-commerce apps. Using convenience sampling methods to collect data. A survey was conducted with 566 respondents who used e-commerce apps at least once. The aim of the study was to determine how well respondents understood the elements that influence the security of online transactions in e-commerce. The study’s findings indicated that most participants are aware of the dangers of disclosing personal information online. Moreover, users of e-commerce applications should pay more attention to privacy concerns and safe online transactions in order to increase user privacy concerns and the application’s ability to conduct secure transactions. The results of this study point to the necessity for e-commerce app developers to play a more active role in informing their users of the value of data privacy and the precautions they may take to safeguard their personal data.