| Issue |
E3S Web Conf.
Volume 426, 2023
The 5th International Conference of Biospheric Harmony Advanced Research (ICOBAR 2023)
|
|
|---|---|---|
| Article Number | 02082 | |
| Number of page(s) | 10 | |
| Section | Innovative Management and Sustainable Society | |
| DOI | https://doi.org/10.1051/e3sconf/202342602082 | |
| Published online | 15 September 2023 | |
The Public Self-Consciousness, Self-Esteem & Perceived Quality Driving Conspicuous Online Consumption
Executive in Strategic Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480
* Corresponding author: afurinto@binus.edu
This research explores the nexus between Perceived Quality (PQ), Public Self-Consciousness (PSC), Self-Esteem (SE), and Online Conspicuous Consumption (OCC) in the realm of online shopping. Unlike earlier studies focused on offline venues, this seeks to unpack the dynamics unique to online interactions. Data sourced via a survey were analyzed with SmartPLS version 4.0.8.9. Findings underscore a marked positive correlation between PSC, SE, and OCC. Those with heightened self-consciousness and self-esteem display increased online conspicuous consumption tendencies. Notably, PQ’s relationship with OCC lacked statistical significance, hinting at other dominant determinants in online purchasing behavior. This investigation augments our comprehension of online consumer behaviors, emphasizing the psychological variables impacting OCC. Marketers can harness these insights for more tailored strategies. We advocate for future studies with expansive samples and varied methodologies to amplify understanding of online conspicuous consumption.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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