| Issue |
E3S Web Conf.
Volume 440, 2023
International Conference on Environment and Smart Society (ICEnSO 2023)
|
|
|---|---|---|
| Article Number | 03003 | |
| Number of page(s) | 7 | |
| Section | Media and Culture in Smart Society | |
| DOI | https://doi.org/10.1051/e3sconf/202344003003 | |
| Published online | 01 November 2023 | |
Fastabiq.Id: A Model of Muhammadiyah’s Management Media Community at the Grassroots
1,2 Department of Communication Studies, Universitas Muhammadiyah Yogyakarta, Indonesia.
3 Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta, Indonesia DP Sciences, Production Department, 91944 Les Ulis Cedex A, France
* Corresponding author: filosa@umy.ac.id
This article focuses on evaluating community media through a media management strategy, considering the rapid development of the media in terms of function, information, and management. This development results from the emergence of community media with a smaller readership but similar purpose. The study aims to identify the existing management pattern by conducting in-depth interviews and open interactions with media executives. The selected community media platform, fastabiq.id, operated by an individual affiliated with Muhammadiyah in Minggir-Sleman, is investigated due to its consistent generation of news content despite limited resources. The research employs in-depth interviews and open interactions with media executives to determine the current management pattern. Qualitative analysis is conducted to study the media management model. Fastabiq.id, a community media platform affiliated with Muhammadiyah, is chosen based on its ability to consistently generate news content at the grassroots level, despite resource limitations. The findings demonstrate that the community media management model employed by fastabiq.id aligns with the movement within the Muhammadiyah community. The study evaluates how Muhammadiyah’s community media at the grassroots level adapts to the popularized movements within the community and establishes a management model that aligns with the evolving media usage patterns. This study contributes to understanding community media by analyzing the management model employed by fastabiq.id, a media platform affiliated with Muhammadiyah. It highlights the adaptability of community media at the grassroots level and its significance in providing ongoing information.
Key words: media management / media community / fastabiq.id
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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