Issue |
E3S Web Conf.
Volume 440, 2023
International Conference on Environment and Smart Society (ICEnSO 2023)
|
|
---|---|---|
Article Number | 03004 | |
Number of page(s) | 17 | |
Section | Media and Culture in Smart Society | |
DOI | https://doi.org/10.1051/e3sconf/202344003004 | |
Published online | 01 November 2023 |
Political Preferences and Role of Social Media Ahead of the 2024 General Elections in Central Kalimantan Province
1 Ministry of Education, Culture, Research and Technology, University of Palangka Raya, Indonesia
2 Ministry of Education, Culture, Research and Technology, University of Palangka Raya, Indonesia
* Corresponding author: satriawanhb@gmail.com
This research explains how the political preferences and the role of social media ahead of the 2024 general election in Central Kalimantan Province. The type of research used is a quantitative approach using survey methods. The results show that PDIP is still quite strong in Central Kalimantan Province. Popularity, likeability, and electability of figures/candidates show that Sandiaga, Ganjar, Prabowo, Anies, and Ridwan Kamil, it is still the alternative of voters with consistently receive support from respondents, that figurativeness is the top reason for voters in choosing a candidate. However, the level of popularity and likeability have not shown a positive correlation with the electability of figures in presidential candidates. In issues/programs, the economic welfare is a priority most needed, where the ideas/programs are the biggest factor in influencing changes in the choice. On the other side, the role of social media is quite large in influencing and shaping the political preferences of voters. The findings can be taken into consideration to read the prospects for voter electoral support and in determining political strategies, candidate figures, coalition designs, and issues/programs which are at the same time becoming the main agenda of the struggle, to influence the final decision of voters.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.