Impact of consumers confidence on buying behaviour

Commerce, Karpagam Academy of Higher Education, Coimbatore, 641 021, Tamil Nadu, India

^* Corresponding author: rmpavithra96@gmail.com

Abstract

This study looks at the connection between consumer confidence and purchasing patterns. An important psychological component that affects consumer decision-making and purchase behaviours is consumer confidence. Understanding how consumer confidence affects purchasing behaviour and the ramifications for businesses and policymakers is the goal of this research. According to the study’s findings, consumer confidence and purchasing behaviour are positively correlated. The number of purchases made grows in tandem with rising consumer confidence. This shows that customers are more inclined to participate in purchasing behaviour when they feel more optimistic about the economy and their financial status.