| Issue |
E3S Web Conf.
Volume 449, 2023
International Scientific and Practical Conference “Priority Directions of Complex Socio-Economic Development of the Region” (PDSED 2023)
|
|
|---|---|---|
| Article Number | 04013 | |
| Number of page(s) | 14 | |
| Section | Efficient Use of Innovation and Investment Potential in Improving the Competitiveness of the Regional Economy | |
| DOI | https://doi.org/10.1051/e3sconf/202344904013 | |
| Published online | 16 November 2023 | |
Factors associated with consumer confidence
1 Ph.D. Research Scholar in Commerce, Karpagam Academy of Higher Education, Coimbatore, 641 021, Tamil Nadu, India
2 Associate Professor of Commerce, Karpagam Academy of Higher Education, Coimbatore, 641 021, Tamil Nadu, India
* Corresponding author: rmpavithra96@gmail.com
Consumer confidence has a significant impact on both economic trends and consumer behaviour. It is crucial for companies, governments, and scholars to understand the factors that influence customer confidence. Economic indicators, including inflation, unemployment, interest rates, and exchange rates, have a big impact on consumer confidence. Consumers’ perceptions of their current financial status and aspirations for the future may change as a result of changes in these variables. In order to establish the Consumer Confidence Index inCoimbatoredistrict Tamil Nadu, an attempt has been made in this study. According to the study’s findings, a number of significant variables have a direct impact on consumer confidence. A few of these variables include the place of residence, the type of family structure, the occupation, the number of employed and unemployed family members, the size of the family, the frequency with which Tamil television news channels are watched, the use of social networking sites, the frequency with which economic information is gathered, and the level of awareness of economic indicators.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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