| Issue |
E3S Web Conf.
Volume 449, 2023
International Scientific and Practical Conference “Priority Directions of Complex Socio-Economic Development of the Region” (PDSED 2023)
|
|
|---|---|---|
| Article Number | 07017 | |
| Number of page(s) | 8 | |
| Section | Innovative, Scientific and Educational Subsystems in the Socio-economic Development of the Region | |
| DOI | https://doi.org/10.1051/e3sconf/202344907017 | |
| Published online | 16 November 2023 | |
University information policy as a tool for supporting civic engagement of student youth
1 Kazan Federal University, Kazan, Russia
2 Kazan National Research Technical University after A. N. Tupolev, Kazan, Russia
* Corresponding author: salkin10@yandex.ru
The article presents the author's approach to the study of the information field of a modern university as a unique virtual and real space of interaction, communication and consolidation of social forces, initiation of activity of student audiences. Information policy is a set of strategies of conscious management of the information field. The authors have made a research in 2020-2023 at Kazan Federal University by support of other universities of the Republic of Tatarstan. Different methods (case analysis and forecasting of effects, surveys and focus groups) allowed identifying the key elements of effective information policy: synchronization, integration of information policy of the university and the state, interactivity, creation of own platforms, updated communication channels, involvement of students as newsmakers and authors in the creation of newsmaking content.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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