| Issue |
E3S Web of Conf.
Volume 452, 2023
XV International Online Conference “Improving Farming Productivity and Agroecology – Ecosystem Restoration” (IPFA 2023)
|
|
|---|---|---|
| Article Number | 01010 | |
| Number of page(s) | 8 | |
| Section | Precision Agriculture and Agroecology | |
| DOI | https://doi.org/10.1051/e3sconf/202345201010 | |
| Published online | 30 November 2023 | |
Exploring the charismatic imagery of bamboo charcoal-derived products: Case study of Longqi district
1 Institute of Cultural and Creative Design, Tung-fang Design University, Dongfang Rd, Hunei District, 82941 Kaohsiung City, Taiwan
2 Department of Industrial Design, National Kaohsiung Normal University, 116, Hoping 1st Road Kaohsiung, Taiwan
* Corresponding author: iris9111100132@gmail.com
In order to develop local innovation in Taiwan's traditional industries and products with local characteristics, and with market mechanisms in which society demands diversified consumer choices, there is now a trend among local industries to gradually broaden their product features and thus increase market demand. However, most traditional products with local characteristics are different from the well-known domestic products in terms of innovative identity and optimization of quality. The purpose of this study is to apply a Miryoku (attractiveness) Engineering evaluation construct and a Kano two-dimensional quality model to investigate the quality of bamboo charcoal-derived products with traditional local characteristics as well as their product planning and improvement strategies. This study used a theoretical approach, in-depth interviews, and statistical analysis of questionnaires. The study aims to gain a deeper understanding of current consumer perceptions of traditional local industries and products, the quality elements of product planning and design, and indicators that denote areas for improvement, so that practical suggestions can be made.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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