The Opportunity of Eco-Spa Wellness Tourism Development in Surakarta, Indonesia

Faculty of Culture Science, Universitas Sebelas Maret, Surakarta, Indonesia

^* Corresponding Author: amadsaeroji@staff.uns.ac.id

Abstract

Tourism and the creative economy are combinations that can become a sustainable source of welfare and boost the economy to increase the country’s foreign exchange. Therefore, developing the tourism sector is one of the priorities in President Joko Widodo’s leadership framework for the 2019-2024 period. In the pandemic era pandemic, each party is required to be able to implement strict health protocols to slow the rate of SARS-Cov2 infection, or what is known as the coronavirus, but on the other hand, the need to turn the wheels of the economy must continue. Therefore, an effort is needed to develop tourism activities full of experiences that add health benefits. Anticipating this, the Ministry of Tourism and Creative Economy collaborated with the Ministry of Health to offer an innovative development model: wellness tourism. The development of wellness tourism is an alternative that can make a positive contribution to the development of Indonesian tourism during the pandemic. This research seeks to synergize efforts to develop national tourism into the regional sphere; in this case, Baluwarti Tourism Village, which is located within the walls of the Surakarta Sunanate Palace, has the potential to be developed into a wellness tourism destination in Surakarta City. Considering that a village that is near a palace certainly has a variety of potential attractions for royal wellness tourism. The main objectives of this study are 1) to identify the potential for palace-style wellness tourism in Baluwarti Tourism Village and 2) to formulate development in the form of tour packages in Baluwarti Tourism Village. Of course, the development of the wellness tour package is still based on local wisdom, namely a tour package that raises local potential as a palace-style wellness tourism attraction that can improve the economy of the local people through the tourism sector in the post-pandemic era.