| Issue |
E3S Web Conf.
Volume 571, 2024
1st International Conference on Management and Sustainable Environment (ICOMSE 2024)
|
|
|---|---|---|
| Article Number | 06006 | |
| Number of page(s) | 8 | |
| Section | Digital Business in Sustainable Environment | |
| DOI | https://doi.org/10.1051/e3sconf/202457106006 | |
| Published online | 20 September 2024 | |
The Role of Customer Satisfaction on the Influence of Dinescape and Service Quality on Customer Loyalty
Magister Management Program, Faculty of Economics, Universitas Slamet Riyadi Surakarta
* Corresponding author: rahadhininew@gmaiI.com
The aim of this research is to analyze the role of customer satisfaction in the influence of dinescape and service quality on customer loyalty at Ndalem Kopi Solo Anyar Karanganyar. The population of this research is Ndalem Kopi Solo Anyar customers as many as 225 respondents. The data collection technique uses a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM). Validity test uses CFA and factor loading > 0.50. Reliability test uses Cronbach's AIpha and CA > 0.60. The structural model shows good fit because the GFI, CFI, RMSEA, CMIN/DF, AGFI and TLI values are in accordance with the required criteria. The results of this research show that dinescape and service quality influence customer satisfaction. Dinescape has an influence on loyalty customers. Service quality has no influence on loyalty customers. Dinescape and service quality influence customer satisfaction through customer loyalty.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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