| Issue |
E3S Web Conf.
Volume 587, 2024
International Scientific Conference on Green Energy (GreenEnergy 2024)
|
|
|---|---|---|
| Article Number | 03023 | |
| Number of page(s) | 7 | |
| Section | Enhancing Energy Efficiency in Industry | |
| DOI | https://doi.org/10.1051/e3sconf/202458703023 | |
| Published online | 07 November 2024 | |
Eco-conscious marketing strategies for the development of digital markets in small business
Urgench State University, Urgench, Uzbekistan
* Corresponding author: dilshodx@bk.ru
This article describes the importance of digital markets in small business activity, its characteristics, directions for its development, and aspects of effective development of this industry through digitization. Expanding the economic efficiency and opportunities of small business by applying the elements of the digital economy, as well as attracting small business to the digital economy, creating a digital market in this area and methods of using digital technologies, the advantages of digital business in the context of digital transformation, the effective organization of this market through e-commerce and issues of creating its structure were discussed.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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