Supply chain performance of sea food from Kobong Market Semarang through seahood fresh market in Sleman Indonesia

Department of Agribusiness Faculty of Agriculture Universitas Muhammadiyah Yogyakarta, Brawijaya Street, Tamantirto, Kasihan, Bantul, Yogyakarta, Indonesia

^* Corresponding author: susanawati@umy.ac.id

Abstract

Fisheries supply chain is an activity that starts from fishermen as producers of raw materials to final consumers as buyers. This study aimed to (1) Describe the seafood supply chain through Seahood in Sleman Regency; (2) Analyze the performance of the seafood supply chain through Seahood in Sleman Regency in terms of product flow, money flow, and information flow. The location was in Sleman Regency, which was deliberately chosen because it was not directly adjacent to the sea so that in meeting the needs of seafood consumption in the community required suppliers from outside the district. Sampling in this study was carried out in stages, the first stage of sampling fishermen and the second stage of actors after fishermen. The sample was taken by using snowball sampling technique combined with information from Seahood. There were 43 respondents in this study, consisting of 6 fishermen, 1 collector, 1 wholesaler, 1 retailer, 1 Seahood manager, and 33 consumers. The results are composed of 6 actors who formed a supply chain. The actors consisted of fishermen, collecting traders, wholesalers, retailers, Seahood managers, and was ended consumers. The overall performance of the seafood supply chain through Seahood in Sleman Regency was in good condition.