Communicating ecological awareness through hiking Mount Argopuro

Department of Communication, Telkom University, Indonesia

Abstract

The primary objective of this research paper is to establish a comprehensive understanding of the processes involved in communicating ecological awareness through hiking Mount Argopuro. This research benefits from employing a qualitative methodology, specifically utilizing a single instrumental case study. The data collection process involves the utilization of primary data obtained from 10 local hikers who serve as key informants. The collection of main data is accomplished through conducting in-depth interviews, while secondary data is obtained through a comprehensive review of relevant literature. The results indicate that the communicating ecological awareness has been achieved by participation in hiking activities, leading to the development of ecologically responsible behaviors such as the protection of natural resources, proper disposal of personal waste, and the adoption of minimalist lifestyles. It has resulted in three distinct categories of outcomes: the establishment of an emotional connection with nature, the attainment of social acceptance within a group setting, and the manifestation of actions aligned with one's personal philosophy toward the preservation and reverence of the natural environment. Drawing upon the environmental communication model, hiking Mount Argopuro presents an opportunity for improving society's capacity to interpret and respond to environmental signals that hold significance for the welfare of both human societies and natural ecosystems.