Investigating Technology Acceptance Model (TAM) for E-Da’wah: A Systematic Literature Review

¹ Universitas Muhammadiyah Magelang, Magelang, Indonesia
² Universiti Teknikal Malaysia Melaka, Melaka, Malaysia

^* Corresponding author: naprabowo@unimma.ac.id

Abstract

This literature review research aims to conduct a systematic review of the use of the Technology Acceptance Model (TAM) in the context of E-Da’wah. E-Da’wah is a new approach in da'wah that uses information and communication technology as a means to convey religious messages to the community. Information and communication technology has opened up new opportunities to spread da'wah more effectively and widely, but the acceptance and adoption of this technology by the public remains a relevant and interesting issue to be researched. This article will present a summary and analysis of previous studies that have applied the technology acceptance model, namely the Technology Acceptance Model (TAM), in the context of E-Da’wah. This literature review will cover some of the main variables present in the TAM model, such as perceived usefulness (perceived utility) and perceived ease of use (perceived ease of use), as well as other factors that influence the acceptance of technology in the context of E-Da’wah. In addition, this article will also discuss the results of re- cent research that has been conducted to understand user behavior in adopting E-Da’wah technology. The results of this article are expected to provide in-depth insights into the application of technology acceptance models in the E-Da’wah environment, provide a better understanding of the factors that influence the adoption of this technology, and provide direction for future research in optimizing the use of technology information and communication in da'wah efforts.