| Issue |
E3S Web Conf.
Volume 500, 2024
The 1st International Conference on Environment, Green Technology, and Digital Society (INTERCONNECTS 2023)
|
|
|---|---|---|
| Article Number | 05005 | |
| Number of page(s) | 6 | |
| Section | Social Sciences, Humanities, and Economics | |
| DOI | https://doi.org/10.1051/e3sconf/202450005005 | |
| Published online | 11 March 2024 | |
Borobudur Tourists' Electronic Word of Mouth: The Impact of Memorable Tourism Experiences
Universitas Muhammadiyah Magelang, Magelang, Indonesia
* Corresponding author: lintang@unimma.ac.id
Electronic Word of Mouth (e-WOM) activities play a crucial role in sharing information online, including the sustainability of a tourist destination, which is influenced by the ripple effect of tourists sharing their experiences on social media. This study aims to examine the influence of memorable tourism experiences, which include factors like hedonism, refreshment, novelty, and involvement, on tourists' e-WOM at Borobudur. Data was collected through questionnaires from Borobudur visitors, and multiple linear regression analysis was employed. Our findings indicate that knowledge, involvement, and novelty have positive impact on e-WOM, while hedonism has negative impact. Consequently, comprehensive and diverse management of tourism experiences is key to influencing tourists' intentions to contribute to e-WOM.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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