Issue |
E3S Web of Conf.
Volume 517, 2024
The 10th International Conference on Engineering, Technology, and Industrial Application (ICETIA 2023)
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Article Number | 11001 | |
Number of page(s) | 6 | |
Section | Information Systems and Telecommunication | |
DOI | https://doi.org/10.1051/e3sconf/202451711001 | |
Published online | 15 April 2024 |
Analysis of Utilization of E-Commerce Technology as A Supporting Media in Adding Marketing and Improving SME Services
Department of Industrial Engineering, Faculty of Engineering, Universitas Muhammadiyah Sorong, Jln. Pendidikan No 27, Remu Utara, Malaingkedi, Kecamatan Sorong Utara, 98416, Kota Sorong Papua Barat Daya
* Corresponding author: mirga@um-sorong.ac.id
Technology development is growing fast that it even encourages businesses to follow the development. The benefits of e-commerce are providing services for customers and SME competitiveness. This study aimed to analyze the benefits of E-commerce in Izdihaar, such as SMEs, by using PIECES Analysis to add marketing options and increase the variety of services for consumers. It has six evaluation variables, such as performance, information, economics, control, efficiency, and service. Thus, it found that there are weeknesess in each variable of PIECES. Hence, a design recommendation for a website E- commerce that can be used for the shop appears. This study must be carried out immediately to see the results of maximizing the utilization of e-commerse for the development of one of the SMEs in Sorong. One of them is by adding options for marketing and to increase the variety of services to consumers of covid-19 impacts. Hopefully, the website design that recommended can help the marketing and selling process of the product in Izdihaar SME.
Publisher note: The first and last names of the authors have mistakenly been reversed, it has been corrected on April 18, 2024.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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