| Issue |
E3S Web Conf.
Volume 565, 2024
2024 5th International Conference on Urban Engineering and Management Science (ICUEMS2024)
|
|
|---|---|---|
| Article Number | 02006 | |
| Number of page(s) | 5 | |
| Section | Cultural Tourism Management and Business Innovation Development | |
| DOI | https://doi.org/10.1051/e3sconf/202456502006 | |
| Published online | 09 September 2024 | |
Wuhan Fashion City Brand Image Shaping in the Context of Yangtze River Culture
Wuhan Institute of Design and Sciences, College of Fashion Design, 430205, Wuhan, Hubei, China
* Corresponding author: 648813003@qq.com
Fashion is the symbol of civilization and progress, but also the pursuit of a better life. The purpose of this study is to explore the elements of Wuhan Fashion City brand image construction under the background of Yangtze River culture, so as to integrate the Yangtze River culture elements, enhance the impact of Wuhan City image, and promote the sustainable development of fashion industry, to promote the cultural heritage and development of the Yangtze River.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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