Artificial intelligence in marketing to promote renewable energy

¹ Department of Electronic Marketing and social media, Zarqa University, Zarqa, Jordan
² Department of Business Administration, Irbid National University, Irbid, Jordan
³ Department of Cybersecurity, Irbid National, Irbid National University, Irbid, Jordan
⁴ Department of Computer Science, University of Michigan-Flint, United States
⁵ Department of Finance & Banking Science, Irbid National University, Irbid, Jordan

^* Corresponding author: hassan_ababneh@zu.edu.jo

Abstract

Artificial intelligence (AI) has become an integral part of marketing strategies, providing innovative approaches to promote various products and services. In particular, AI is a powerful tool for promoting renewable energy, which helps accelerate the transition to a sustainable energy future. The purpose of this article is to explore the role of AI in renewable energy marketing, analyze its application in raising consumer awareness and stimulating their interest in clean energy. The article discusses methods of using AI, such as big data analysis, machine learning, artificial neural networks and consumer needs forecasting, to create personalized advertising strategies and optimize communication channels. It also analyzes the impact of AI on the effectiveness of marketing campaigns and reducing promotion costs. The study proposes a model for implementing AI in the marketing activities of renewable energy companies, which includes content optimization and interaction with consumers. Particular attention is paid to the benefits that AI brings to marketing: improving forecast accuracy, increasing customer loyalty and creating innovative advertising solutions. The main findings of the study highlight the importance and conceptual necessity of using artificial intelligence to stimulate the growth and popularization of sustainable energy technologies at the global level.