| Issue |
E3S Web Conf.
Volume 650, 2025
The 10th International Conference on Energy, Environment, and Information Systems (ICENIS 2025)
|
|
|---|---|---|
| Article Number | 02031 | |
| Number of page(s) | 10 | |
| Section | Environment | |
| DOI | https://doi.org/10.1051/e3sconf/202565002031 | |
| Published online | 10 October 2025 | |
Fear of Missing Out (FoMO) and sustainable consumer behavior: An analysis of dual passion and its impact on impulse buying
Bina Nusantara University, Entrepreneurship Department, Pasirkaliki no 25-27 Bandung 40181, Indonesia
* Corresponding author: margareth.setiawan@binus.ac.id
Sustainable consumption is increasingly disrupted by impulsive buying behavior, frequently influenced by digital stimuli and leading to Fear of Missing Out (FoMO). Nonetheless, FoMO is not exclusively detrimental, as it can also influence brand passion through its dual characteristics of being both harmonious and obsessive. In the present study, the influence of FoMO on Harmonious and Obsessive Brand Passion was examined. The latter influences impulsive purchasing behavior which affects sustainable consumption and environmental sustainability. Data collected from 243 Millennial and Gen Z fashion consumers in Indonesia, showed that the biggest impact of Obsessive Brand Passion is on impulsive buying which can lead to overconsumption, textile waste, and environmental pressure. Unexpectedly, age did not substantially influence these outcomes. This study reveals the psychological reasoning behind consumers’ unsustainable behaviors, which could help in the development of ethical marketing strategies and sustainability-oriented policies.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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