Marketing Efficiency of Environmentally Friendly Shallot in Bantul Regency with the Calkin and Wang Concept

Department of Agribusiness, Agriculture Faculty, Universitas Muhammadiyah Yogyakarta, Indonesia

^* Corresponding author: kamardiani@umy.ac.id

Abstract

Farmers in Bantul Regency, specifically in Selopamioro Village, have adopted an environmentally friendly shallot cultivation system that minimizes the use of synthetic pesticides. This study examines the marketing channels and evaluates the marketing efficiency of environmentally friendly shallot production in Bantul Regency. Respondents included 53 farmers selected through proportional random sampling and 30 traders by snowball sampling. Quantitative descriptive analysis, which identifies marketing channels and marketing efficiency, utilizes the concepts of Calkin and Wang. The results showed seven marketing channels spread over three local market channels for the Special Region of Yogyakarta Province (DIY): Kotagede Market and Beringharjo Market, with two marketing channels and four market channels outside the province of DIY. Most environmentally friendly shallot marketing targets markets outside the DIY Province. Most environmentally friendly shallot farming is marketed outside the province, at locations such as Caringin Market, Subang Market, Kramatjati Market, and Cibitung Market. The most efficient Technical Efficiency Index (TEI) for the local DIY market is in the Kotagede market marketing channel, while for the DIY market outside, it is in the Kramatjati Main Market marketing channel. The Economic Efficiency Index (EEI) value of marketing channels in the local market is associated with the Beringharjo Market, and outside DIY markets are in the Caringin-Cibitung market channel.