Management of loyalty in developing a company’s brand on the Russian oil and gas B2B market

N.V. Puzina; A.A. Vereteno; E.A. Luneva; N.V. Katunina

doi:10.1051/e3sconf/201912405075

All issues

Volume 124 (2019)

E3S Web Conf., 124 (2019) 05075

References

Open Access

Issue		E3S Web Conf. Volume 124, 2019 International Scientific and Technical Conference Smart Energy Systems 2019 (SES-2019)


Article Number		05075
Number of page(s)		4
Section		Additional papers
DOI		https://doi.org/10.1051/e3sconf/201912405075
Published online		10 February 2020

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B. Österle, M. Kuhn, J. Henseler, Brand worlds: Introducing experiential marketing to B2B branding, Industrial Marketing Management, 72, 71–98 (2018) [CrossRef] [Google Scholar]
A. Haghkhah, A. Hamid, A. Ebrahimpour, P. Roghanian, H. Gheysari, Commitment and Customer Loyalty in Business-To-Business Context, European Journal of Business and Management, 5(19), 156–165 (2013) [Google Scholar]
M. Atashfaraz, M. Abadi, Impact Of E-Service Innovation On Brand Equality And Customer Loyality In Samsung International Corporation, Procedia Economics and Finance, 36, 327–335 (2016) [CrossRef] [Google Scholar]
S. Mishra, S. Prasad, Exploring linkages between socio-demographic factors and customer loyalty in India, Management & Marketing. Challenges for the Knowledge Society, 9(1), 13–26 (2014) [Google Scholar]
Sankt-Peterburgskaya Mezhdunarodnaya tovarnosyr’evaya birzha http://spimex.com/ [Google Scholar]
Akcionernoe obshchestvo «Solid-tovarnye rynki» https://www.solid-tr.ru [Google Scholar]
Obshchestvo s ogranichennoj otvetstvennost’yu «Petroleum Trading» https://ptomsk.ru/ [Google Scholar]
V. Cherenkov, A. Vereteno, Brand and branding: to the definition of the economic essence of terms, Problemy sovremennoj ekonomiki, 2 (2019) [Google Scholar]
V. Ginzburg, Multidimensional signals for continuous channel, Problemy peredachi informatsii, 20(1), 28–46 (1984) [Google Scholar]
S. Starov, V. Cherenkov, S. Kiryukov, Trademark license agreement as a branding tool, Brendmenedzhment, 1, 60–78 (2017) [Google Scholar]
A. Kintonova, Y. Nessipbekov, Z. Arynova, L. Kussepova, A. Karymsakova, A. Takuadina, A. Vereteno, E. Kushkov, Automation of Business Processes at the Enterprise during a Brand Formation, Journal of Interdisciplinary Research, 9, 107–113 (2019) [Google Scholar]
S. Nikou, H. Selamat, R. Yusoff, M. Khiabani, Electronic Customer Relationship Management, Customer Satisfaction, and Customer Loyalty, A Comprehensive Review Study, 2, 1133–44 (2016) [Google Scholar]
S. Dragunov, Loyalty of clients in enterprise structures: actions for increase in loyalty and assessment of their efficiency, Izvestiya SanktPeterburgskogo gosudarstvennogo ekonomicheskogo universiteta, 3, 100–103 (2009) [Google Scholar]
S. Lam, V. Shankar, M. Erramilli, B. Murthy, Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Businessto-Business Service Context, Journal of the Academy of Marketing Science, 32, 293–98 (2014) [Google Scholar]
M. Uncle, R. Hammond, G. Dowling, Customer Loyalty and Customer Loyalty Programs, Journal of Consumer Marketing, 20(4), 294–316 (2003) [CrossRef] [Google Scholar]
K. Kirillova, Loyalty of clients: a concept, possible components, ways of restoration of the lost loyalty, Ekonomika i upravlenie: analiz tendencij i perspektiv razvitiya, 3, 55–59 (2013) [Google Scholar]
S. Gupta, T. Gupta, G. Shainesh, Navigating from programme loyalty to company loyalty, 14th International Conference on Marketing, 28–29 (2016) [Google Scholar]
P. Rauyruen, K. Miller, Relationship Quality as a Predictor of B2B Customer loyalty, Journal of Business Research, 60(1), 21–31 (2007) [Google Scholar]
A. Alfadly, Kuwait National Petroleum Company (KNPC) Marketing Strategy in Oil Sector, International Journal of Marketing Studies, 3(1), 45–49 (2011) [Google Scholar]
W. Ou, C. Shih, C. Chen, K. Wang, Relationships among customer loyalty programs, service quality, relationship quality and loyalty: an empirical study, Chinese management Studies, 5(2), 194–206 (2011) [Google Scholar]
M. Dyachenko, Rozygrysh prizov ot kompanii «Petroleum Trejding» (2017) http://www.pressrelease.ru/branches/chemistry/7caa22a0d4573/ [Google Scholar]

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[1] S. Filippov, New Technological Revolution and Energy Requirements, Foresight and STI Governance, 12, 20–33 (2018) [CrossRef] [Google Scholar]

[2] B. Österle, M. Kuhn, J. Henseler, Brand worlds: Introducing experiential marketing to B2B branding, Industrial Marketing Management, 72, 71–98 (2018) [CrossRef] [Google Scholar]

[3] A. Haghkhah, A. Hamid, A. Ebrahimpour, P. Roghanian, H. Gheysari, Commitment and Customer Loyalty in Business-To-Business Context, European Journal of Business and Management, 5(19), 156–165 (2013) [Google Scholar]

[4] M. Atashfaraz, M. Abadi, Impact Of E-Service Innovation On Brand Equality And Customer Loyality In Samsung International Corporation, Procedia Economics and Finance, 36, 327–335 (2016) [CrossRef] [Google Scholar]

[5] S. Mishra, S. Prasad, Exploring linkages between socio-demographic factors and customer loyalty in India, Management & Marketing. Challenges for the Knowledge Society, 9(1), 13–26 (2014) [Google Scholar]

[6] Sankt-Peterburgskaya Mezhdunarodnaya tovarnosyr’evaya birzha http://spimex.com/ [Google Scholar]

[7] Akcionernoe obshchestvo «Solid-tovarnye rynki» https://www.solid-tr.ru [Google Scholar]

[8] Obshchestvo s ogranichennoj otvetstvennost’yu «Petroleum Trading» https://ptomsk.ru/ [Google Scholar]

[9] V. Cherenkov, A. Vereteno, Brand and branding: to the definition of the economic essence of terms, Problemy sovremennoj ekonomiki, 2 (2019) [Google Scholar]

[10] V. Ginzburg, Multidimensional signals for continuous channel, Problemy peredachi informatsii, 20(1), 28–46 (1984) [Google Scholar]

[11] S. Starov, V. Cherenkov, S. Kiryukov, Trademark license agreement as a branding tool, Brendmenedzhment, 1, 60–78 (2017) [Google Scholar]

[12] A. Kintonova, Y. Nessipbekov, Z. Arynova, L. Kussepova, A. Karymsakova, A. Takuadina, A. Vereteno, E. Kushkov, Automation of Business Processes at the Enterprise during a Brand Formation, Journal of Interdisciplinary Research, 9, 107–113 (2019) [Google Scholar]

[13] S. Nikou, H. Selamat, R. Yusoff, M. Khiabani, Electronic Customer Relationship Management, Customer Satisfaction, and Customer Loyalty, A Comprehensive Review Study, 2, 1133–44 (2016) [Google Scholar]

[14] S. Dragunov, Loyalty of clients in enterprise structures: actions for increase in loyalty and assessment of their efficiency, Izvestiya SanktPeterburgskogo gosudarstvennogo ekonomicheskogo universiteta, 3, 100–103 (2009) [Google Scholar]

[15] S. Lam, V. Shankar, M. Erramilli, B. Murthy, Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Businessto-Business Service Context, Journal of the Academy of Marketing Science, 32, 293–98 (2014) [Google Scholar]

[16] M. Uncle, R. Hammond, G. Dowling, Customer Loyalty and Customer Loyalty Programs, Journal of Consumer Marketing, 20(4), 294–316 (2003) [CrossRef] [Google Scholar]

[17] K. Kirillova, Loyalty of clients: a concept, possible components, ways of restoration of the lost loyalty, Ekonomika i upravlenie: analiz tendencij i perspektiv razvitiya, 3, 55–59 (2013) [Google Scholar]

[18] S. Gupta, T. Gupta, G. Shainesh, Navigating from programme loyalty to company loyalty, 14th International Conference on Marketing, 28–29 (2016) [Google Scholar]

[19] P. Rauyruen, K. Miller, Relationship Quality as a Predictor of B2B Customer loyalty, Journal of Business Research, 60(1), 21–31 (2007) [Google Scholar]

[20] A. Alfadly, Kuwait National Petroleum Company (KNPC) Marketing Strategy in Oil Sector, International Journal of Marketing Studies, 3(1), 45–49 (2011) [Google Scholar]

[21] W. Ou, C. Shih, C. Chen, K. Wang, Relationships among customer loyalty programs, service quality, relationship quality and loyalty: an empirical study, Chinese management Studies, 5(2), 194–206 (2011) [Google Scholar]

[22] M. Dyachenko, Rozygrysh prizov ot kompanii «Petroleum Trejding» (2017) http://www.pressrelease.ru/branches/chemistry/7caa22a0d4573/ [Google Scholar]