Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data

Li Zhe; Liu Xueyan; Tian Huan

doi:10.1051/e3sconf/202017902014

All issues

Volume 179 (2020)

E3S Web Conf., 179 (2020) 02014

References

Open Access

Issue		E3S Web Conf. Volume 179, 2020 2020 International Conference on Environment and Water Resources Engineering (EWRE 2020)


Article Number		02014
Number of page(s)		8
Section		Environmental and Industrial Design
DOI		https://doi.org/10.1051/e3sconf/202017902014
Published online		23 July 2020

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[1] Luo Shijian, Zhu Shangshang. Service design [M]. Beijing: Machinery Industry Press, 2011. [Google Scholar]

[2] Gao Ying. Research on the Innovation Path of Experience Value in Service Design [J]. New Art, 2019 40 (04): 92-96. [Google Scholar]

[3] Liu Hai. Research on service strategy of clothing precision marketing in the era of big data [D]. Shanghai University of Engineering Science, 2016. [Google Scholar]

[4] Liang Daolei, Zheng Junhong, Yang Congxia, Zhang Xinyi. Research on Precision Marketing of Clothing Customization Based on “Internet + Big Data” [J]. Silk, 2018 55 (10): 54-59. [Google Scholar]

[5] Zhao Ming. Luxury Marketing Management Strategy Based on Chinese Consumer Behavior Analysis [J]. Chinese and Foreign Entrepreneurs, 2015 (36): 3-4. [Google Scholar]

[6] Yu Ruiqian. Exploration of Luxury brands Marketing Strategies in the Context of New Media— —Taking Burberry as an Example [J]. Journal of News Research, 2018 9 (17): 217-218. [Google Scholar]

[7] McCain S. “Business Show: Emotional Principles of Business Management in the Age of Experience Economy”. Wang Nan Dong translation. Beijing: CITIC Publishing House, 2004. [Google Scholar]

[8] COSTA N., PATRÍCIO L. Bringing Service Design to Manufacturing Companies: Integrating PSS and Service Design Approaches[J]. Design Studies, 2018, 55(3): 112—145. [Google Scholar]

[9] VARGO S.L, MAGLIO P., AKAKAM A. On Value and Value Co-creation: a Service Systems and Service Logic Perspective[J]. European Management Journal, 2008, 26(3): 145—152. [Google Scholar]

[10] YEH C.T, CHEN MC. Applying Kansei Engineering and Data Mining to Design Door-to-door Delivery Ser- vice[J]. Computers & Industrial Engineering, 2018, 120(6): 401—417. [Google Scholar]