E3S Web Conf.
Volume 179, 20202020 International Conference on Environment and Water Resources Engineering (EWRE 2020)
|Number of page(s)||8|
|Section||Environmental and Industrial Design|
|Published online||23 July 2020|
Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data
1 Chinese Academy of Lifestyle Design, Beijing Institute of Fashion Technology, Beijing, 100028, China
2 Department of Electronics and Information Engineering, Lanzhou Vocational Technical College, Lanzhou, 730070, China
* Corresponding author’s e-mail: firstname.lastname@example.org
With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era. Based on this, the purpose of this article is to use service design to improve the precise marketing strategy of luxury brands, and to study the current situation of luxury brands marketing and service design theory in the era of big data. Combining the existing research results of service design with the unique attributes of luxury brands marketing, by establishing the implementation path and theoretical model of introducing service design into luxury brands marketing, verifying the important role of service design in luxury brands marketing, and from this put forward the design model and feasibility strategies of marketing services for luxury brands.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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