Research on the Influencing Factors of Brand Diffusion via Social Media

Peng Yunan; Wang Zongshui; Zhang Jian

doi:10.1051/e3sconf/202018903032

All issues

Volume 189 (2020)

E3S Web Conf., 189 (2020) 03032

References

Open Access

Issue		E3S Web Conf. Volume 189, 2020 2020 International Conference on Agricultural Science and Technology and Food Engineering (ASTFE 2020)


Article Number		03032
Number of page(s)		5
Section		Natural Resources and Environmental Studies
DOI		https://doi.org/10.1051/e3sconf/202018903032
Published online		15 September 2020

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[1] Hu Xiaoyun. Evaluation index of brand communication effect[M]. Beijing: Communication University of China Press, 2007. [Google Scholar]

[2] Tang liping. The Situation of Brand Communication in The New Media Environment [J]. Journal of Chinese Youth Social Science, 2015 (34). [Google Scholar]

[3] Tsimonis G, Dimitriadis S. Brand strategies in social media [J]. Marketing Intelligence& Planning, 2014 (32). [Google Scholar]

[4] Kaplan, A M, Haenlein, M. Users of the world, unite! The challenges and opportunities of social media [J]. Business Horizons, 2010 (53). [Google Scholar]

[5] Li Fenglin, Liu fang, Yang Wei, etc. Social Media Applications Research Conceptual Framework: Based on Theories, Technologies and Tools [J]. Information Science, 2019 (37). [Google Scholar]

[6] Yu Mingyang, Zhu Jida, Xiao Junsong. Brand communication[M]. Shanghai: Shanghai Jiao Tong University Press, 2016. [Google Scholar]

[7] Zhang Cuiling, Wang Qiang. Brand Information Dissemination Methodology in Mobile Internet Era: Evaluation of Brand Communication Theory and Practice [J]. Shanghai Journalism Review, 2019 (06). [Google Scholar]

[8] Timm F. Wagner, Christian V. Baccarella, Kai-Ingo Voigt. Framing social media communication: Investigating the effects of brand post appeals on user interaction [J]. European Management Journal, 2010 (35). [Google Scholar]

[9] Huang Qinghua. Brand Communication Strategy in the Era of Media Convergence [J]. Modern Communication (Journal of Communication University of China), 2016 (38). [Google Scholar]

[10] Duan Chunlin, Yan Jimin. Diffusion and Increment: Study on Path Evolution and Value of Brand Communication [J]. Chinese Journal of Journalism & Communication, 2016, (38). [Google Scholar]

[11] Ming Junren, Cao Huizi, Tu Ruide, etc. Research on the Elements and Structure of Social Media Information Ecosystem: Taking the Library Weibo as an Example [J]. Journal of Modern Information, 2019 (39). [Google Scholar]

[12] Mar Gómeza, Carmen Lopezb, Arturo M olinaa, An integrated model of social media brand engagement [J]. Computers in Human Behavior, 2019 (96). [Google Scholar]

[13] Deng En, Xiang Zhiqiang, Huang Yuanji. Analysis on the Influencing Factors of Brand Communication Effect in Internet Financial Industry [J]. Statistics & Decision, 2017 (09). [Google Scholar]

[14] Xie Xinzhou, Liu Jinglei, Wang Qiang. Study on the Evaluation of Brand Communication Effect in Social Media [J]. Library and Information Service, 2014 (58). [Google Scholar]

[15] Ahorowitz D M. The new community rules: marketing on the social web [J]. Journal of Product & Brand Management, 2010 (19). [Google Scholar]

[16] Yang Yuanyuan, Wang Weihong. Research on the Innovation of Enterprise Brand Communication Path in Industry 4.0 Era [J]. Enterprise Economy, 2017 (36). [Google Scholar]

[17] Akar E, Topcu B. An examination of the factors influencing consumers’ attitudes toward social media marketing [J]. Journal of Internet Commerce, 2011 (10). [Google Scholar]

[18] Gao Yan. Reflection and Reconstruction of Short Video Marketing Mode in the New Media Era: Taking the Tiktok Short Video Platform as An Example [J]. Viewing on Publishing, 2019 (08):62-64. [Google Scholar]