Analysis of Marketing Innovation Under the New Retail Mode-Taking “Luckin coffee” as an Example

Siyu Wei

doi:10.1051/e3sconf/202123501074

All issues

Volume 235 (2021)

E3S Web Conf., 235 (2021) 01074

References

Open Access

Issue		E3S Web Conf. Volume 235, 2021 2020 International Conference on New Energy Technology and Industrial Development (NETID 2020)


Article Number		01074
Number of page(s)		5
Section		Research on New Energy Technology and Energy Consumption Development
DOI		https://doi.org/10.1051/e3sconf/202123501074
Published online		03 February 2021

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Hanqi Mu. Research on the Exploration and Development Countermeasures of New Retail Business Model. 2020, 2(5). [Google Scholar]
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Li Fei. The Meaning, Causes and Countermeasures of omni-channel Retail -Re discussion on Meeting the Revolutionary Storm of China’s Multi-channel Retailing [J]. Beijing Technology and Business University (social science edition), 2013, 28(02):1-11. [Google Scholar]
Liu Nian. The Integration of New Retail and Internet New Media from the Perspective of “LiJiaqi Phenomenon” [J]. Market Modernization, 2019(16):11-13. [Google Scholar]

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[1] Zheng Han. Current Situation and Development Countermeasures of traditional Retail Industry under the Background of New Retail -Based on Consumer Demand Theory [J]. Journal of science, technology and economy, 2020, 28(17):240. [Google Scholar]

[2] Du Ruiyun, Jiang Kan, New Retail: Connotation, Development Motivation and Key Issues [J]. Price Theory and Practice, 2017(02):139-141. [Google Scholar]

[3] Hanqi Mu. Research on the Exploration and Development Countermeasures of New Retail Business Model. 2020, 2(5). [Google Scholar]

[4] Yueqi Wang. Under the new perspective of retail development path to explore Chinese retailers all channels. 2019, 4(3). [Google Scholar]

[5] Li Fei. The Meaning, Causes and Countermeasures of omni-channel Retail -Re discussion on Meeting the Revolutionary Storm of China’s Multi-channel Retailing [J]. Beijing Technology and Business University (social science edition), 2013, 28(02):1-11. [Google Scholar]

[6] Liu Nian. The Integration of New Retail and Internet New Media from the Perspective of “LiJiaqi Phenomenon” [J]. Market Modernization, 2019(16):11-13. [Google Scholar]