Connotation Analysis on Sustainable Development Strategy of Garment Enterprises — Case Study on the Famous Brand JNBY

Yuqian Dai; Yan Cui; Xiaogang Liu

doi:10.1051/e3sconf/202123704006

All issues

Volume 237 (2021)

E3S Web Conf., 237 (2021) 04006

References

Open Access

Issue		E3S Web Conf. Volume 237, 2021 3^rd International Symposium on Architecture Research Frontiers and Ecological Environment (ARFEE 2020)


Article Number		04006
Number of page(s)		6
Section		Ecological Environment, Urban Planning and Construction
DOI		https://doi.org/10.1051/e3sconf/202123704006
Published online		09 February 2021

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[1] Liu Xiaogang, Brand Innovation Theory [M]. Donghua University Press, 2010. 5-6. [Google Scholar]

[2] Kim, Hanna, Eun-Jung Lee, and Won-Moo Hur. “The normative social influence on eco-friendly consumer behavior: The moderating effect of environmental marketing claims. ” Clothing and Textiles Research Journal 30. 1 (2012): 4-18. [Google Scholar]

[3] Joy, Annamma, et al. “Fast fashion, sustainability, and the ethical appeal of luxury brands. ” Fashion theory 16. 3 (2012): 273-295. [Google Scholar]

[4] Yang Guangyong, Ji Guojun. Constructing Green Supply Chain Based on Triple Bottom Line: Comparison of Environmental Regulations between EU and US [J]. China’s Industrial Economy, 2011(02):122-132. [Google Scholar]

[5] Yang Jie. Patagonia clothing brand sustainable development strategy analysis [J]. renewable resources and recycling economy, 2019, 12(05):41-44. [Google Scholar]

[6] Xu Yangyang. Exploring Sustainable Fashion Design Based on Fast Fashion Brand [D]. Beijing Institute of Clothing Technology, 2019. [Google Scholar]

[7] Shao Zhengyan, Zhang Jiayue. A case of sustainable supply chain management and its enlightenment to Chinese brand clothing enterprises [J]. Wool Textile Technology, 2017, 45(08):69-74. [Google Scholar]