The economic mechanism of marketing activity management of food enterprises

¹ Batumi Shota Rustaveli State University, 6010 Batumi, Georgia
² National University of Life and Environmental Science of Ukraine, 03041 Kyiv, Ukraine
³ International European University, 03187 Kyiv, Ukraine
⁴ Ukrainian Soil Partnership Association, 20109 Potash village, Ukraine
⁵ Nizhyn Agrotechnical Institute, 16600 Nizhyn, Ukraine
⁶ National Aviation University, 03058 Kyiv, Ukraine

^* Corresponding author: george.abuselidze@bsu.edu.ge

Abstract

The consumer market, the production process is focused on the target group of end consumers, which contributes to a freer choice of the marketing strategy of the enterprise. It is proved that the economic mechanism of the formation of distribution systems of enterprises is a system of interaction of sets of factors of an economic and organizational nature, subjects of mediation of their actions and means of influence, taking into account signs of belonging to the internal or external environment, directly influencing or participating in the process of forming a distribution system of products. The optimal management system of a modern enterprise in the food market should be based on a symbiosis of marketing strategic and financial planning. This will allow solving simultaneously a number of tasks of the company's management, namely, adequate and prompt response to changes in the external environment. The authors have identified the means of influencing the formation of marketing, commercial and logistics components of enterprise product distribution systems can be quite deeply differentiated, because the practical implementation of management decisions requires the involvement of a wide range of production and sales tools, which means that they can be specified only for the conditions of a particular enterprise.